INTHEFROW – Victoria Magrath looking breathtaking in the Love Bird Dress.

The story of lending this dress is really quite special, I have followed Victoria for a long time and one evening I was watching her stories and it came to me she would look perfect in my Love Bird dress, I had just completed it pre Christmas.

So I reached out to Victoria and she answered very quickly saying she was literally just searching for a wowfactor fluffy pink dress that evening and could I send more images.

And whilst I was sending images it came to me again that an oversized bow would complete the look, so proposed it to Victoria and she said it was the oddest thing, because she was actually thinking she wanted a giant bow!

Such a magical stars aligned moment for me and I am so grateful for the opportunity and that Victoria has made my dress look utterly beautiful.

The Love Bird Dress is a blush silk cup corset with over 100m of blush, ivory and white densely layered tulles. And a architectural peplum frill around the waist. Fully lined with silk, it is a true dream.

Thank you so much Victoria @inthefrow for literally making my dress dreams come true.

Victoria Magrath

The Lancome Campaign

‘I am passionate to create the most luxurious, handcrafted bespoke pieces that are breathtakingly beautiful, fit like a glove and are endlessly flattering from every angle.’



With special thanks to Victoria Magrath for loaning my dress and being so generous with your light and shining it on me.

All images belong to INTHEFROW Victoria Magrath

Images taken by Harrison








My beautiful new capsule collection of 3 bird inspired fantasies.


The Love Bird, this dress has taken hundreds and hundreds of hours to complete, a silk cupped corset bodice in the softest blush pink with tiers of ivory and blush pink tulles sewn together to create layers upon layers. With architectural curved peplum around the waist, that curves and dips. This is a true work of art. With over 150m of fabrics combined together.


The Dove Dress as featured on Tatler Weddings, is the most beautiful lavender colour. The lovely Penelope Cullin approached me to make an absolutely amazing couture creation for her vision for this cliff top shoot.

This dress is made from over 100m of tulles and silk fabrics. Constructed with an internal hidden corset, lined in pure silk.
With blush silk taffeta hidden layers under finely ruched lilac tulle on the bodice.

A thinly plaited waist belt joins the skirt layers that have the most amazing fullness of tiers of lilac tulles and iridescent lilac organza layers.
Each layer sewn in by hand to create a very high end luxe look that is romantic and timeless.

Asymmetrical tulle straps gentle skim the shoulders for a bardot neckline. This dress also has a 3m oversized silk bow and tails that can be worn to add even more drama.


And the Hummingbird, pure white, short and so fun with a low plunging back, ostrich feathers and tiers of gathered tulles. Lined with the Simplicity slip dress. This is 2 dresses in 1. I absolutely adore these three dresses, I wanted to create a collection that was whimsical, fun, but utterly beautiful. That really pushed me technically as I personally made every element of each dress myself from the pattern, to the sewing and hand finishing.

The Dove Dress

The Dove Dress Credits


The shoot conceptualised into beautiful life by @tigerlilyweddings shot by @saracooperphotography, with florals by @bloominghaus and hair and makeup by @chloeghbridal all set at the most breathtaking clifftops of @staudriespark.

All dresses Sally Bean Couture.